WellOPS · The Productized Rollout
We productized the pump-by-priority rollout. The part everyone else struggles with.
Tier-1 operators stood up pump by priority and pump by exception with large internal teams and years of runway. WorkSync packaged that stand-up into a product: a team that has guided it before, a repeatable sprint playbook, and a ranked plan in the truck cab in weeks, not quarters. Built so your operations team will love it, not tolerate it.
The honest problem
Most pump-by-exception rollouts die in the field. Not in the math.
Nobody disputes that visiting wells by economic priority beats driving the same loop every Tuesday. The math has been settled for a decade. What kills the initiative is the stand-up: the integration that stalls, the thresholds nobody tunes, the crews who keep their paper because the new system made their day longer.
How Tier-1s did it
The majors and large independents that run pump by priority built it themselves: internal data teams, custom software, multi-year programs, and the budget to absorb two failed attempts before the third one stuck.
How it goes for everyone else
Buy the dashboard, skip the operating-model change. Alarms pile up unranked, the foreman still builds routes from memory, and six months in the field quietly goes back to the old loop. The software gets blamed; the rollout was the failure.
The real objection
“I believe the math. I don’t believe we can stand it up.”
That objection is rational. It is also exactly what we productized away.
The claim
Productized means the rollout is the product.
Not a statement of work and a prayer. The same stand-up that took Tier-1 operators years runs as a packaged playbook, executed by people who have done it before.
A team that has done this
The team that stood up pump by priority across 5,000+ wells and three basins for a top 25 private producer guides your rollout. They know where these projects die, because they have carried one past every failure point.
A repeatable playbook
Two-week sprints with an acceptance gate at every boundary. Foreman-led training, not classroom slides. Nothing advances until your people sign off on what just shipped. The same sequence, every deployment.
Rapid first ranked plan
Integration runs in days on read-only credentials, and pilot crews are running on the ranked plan by week four. Your ops team sees the system working on their wells before the skeptics finish drafting objections.
What we promise your operators
Four promises. Each one delivered by a specific module.
Promise 01
“Stop wasting time entering data.”
Gauge sheets, well tests, JSAs, and inspections captured once, on a phone or tablet, online or offline. Voice-enabled, auto-filled from SCADA and prior shifts. The form fills itself; the operator confirms what is true. Paper tickets and office double-entry are gone in the first sprint.
Delivered by Field Data Capture →Promise 02
“Cut out low-value work.”
Every potential task scored by dollar impact, so the milk-run visit to a healthy well stops appearing on the plan. At the reference deployment, 35% of site visits moved out of the field while production coverage held. The crew works the list that pays, not the loop they have always driven.
Delivered by Work Engine →Promise 03
“Finally implement route optimization.”
The initiative that has died on every operator’s whiteboard, shipped in sprint two. Not the shortest route, the most profitable one: stops sequenced by value, crew qualifications, geography, and time windows, re-optimized mid-shift when conditions change.
Delivered by Route Optimizer →Promise 04
“Create a platform where knowledge grows without a huge headache.”
Every completed task feeds its outcome back into the scoring models, so the plan ranks the right work more accurately every week. Your senior pumpers’ judgment gets captured as overrides and notes, not lost when they retire. No knowledge-management project required.
Delivered by Closed-loop learning + Willie →The stand-up playbook
What the first weeks look like for your ops team.
Two-week sprints, an acceptance gate at every boundary. No sprint advances until your team signs off on the last one. The 4-week pilot is sprints one and two, run on the field you nominate.
Foundation
Read-only credentials. SCADA and production accounting flowing. Your core team and pilot users onboarded. Field data capture live in the truck. Security validated.
Your team verifies the data.
First ranked plans
Operational flags tuned to your wells. Ranked work packages generating daily. Route optimization live with your lease roads mapped. Escalation and deferral workflows in place.
Pilot crews run on the ranked plan.
Rollout and tuning
Every target user live. Foreman-led, hands-on training. The work engine tuned to how your field actually runs. Production data written back to your accounting system.
Your ops team accepts the workflow.
Full rollout
Deployment across all areas. Routing coverage locked. Shadow spreadsheets retired. Executive validation against the metric you anchored on.
All target work runs in WellOPS.
Weekly tuning, KPI validation, and an executive value report against the metric you anchored on. Launch is the starting line, not the finish.
The adoption test
Stood up in a way your operations team will love.
Every failed digital-oilfield rollout failed the same test: it made the field’s day worse to make the office’s dashboard better. The playbook is built to pass that test from sprint one.
They manage by exception, not by windshield time
The plan tells them where attention pays. Healthy wells stop demanding drive-bys, and the day gets shorter without production slipping.
Their knowledge is captured, not replaced
When a foreman overrides the plan, that override is data. Willie learns the field from the people who know it best and hands it to every new hire.
Fewer forms, not another system
WellOPS retires double-entry and shadow spreadsheets instead of adding a portal on top of them. One app in the truck, end of shift included.
Their people sign the gates
Every sprint boundary is an acceptance gate signed by your foremen and pilot users, not by our project manager. Nothing advances until the field says it works.
The companion playbook · WorkSync Research · Volume IV
Taking Pump by Exception to the Next Level
The operator-level implementation guide behind this page: prioritized exceptions, economic scoring of alarms, the ranked daily plan, the KPI swap, and a 90-day path gated on evidence rather than the calendar. Read it before the kickoff call and you will know our playbook as well as we do.
Read the white paper →
Stand it up on one field first.
The 4-week pilot is the first two sprints of this playbook, run on the field you nominate. Crews on the ranked plan by week four. Move the metric you anchored on, or you owe nothing.
Stand up in 1 to 2 weeks. We charge when your number moves.